Field Notes
On the Frontier
This is a living laboratory. It features experiments in human-AI collaboration, creativity, and business management.
Using AI Without Letting It Do Too Much
Even though I didn’t use what AI suggested, I liked the idea of bridging, so I kept that. I also like that idea that the website would be a collaboration between (or a combintation of) the traditional and the new. So even when I don’t adopt the writing, it’s often very helpful to have something to consider and to pick the parts that I connect with, and then go from there.
What I’m Learning from Donald Miller’s Building a StoryBrand 2.0
Most businesses tell confusing stories and that’s not what customers want. They want clarity. Your story needs to be very clear. The human brain is wired to survive and if you want to make customers pay attention, then you need to tap into that impulse. Eliminate the noise. Highlight what you offer that will help them “survive and thrive.”