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MBA Boot Camp: Marketing Strategy & Planning (5.5)
Alex LeClair Alex LeClair

MBA Boot Camp: Marketing Strategy & Planning (5.5)

Strategy is simply a plan of action designed to achieve a major goal. A professional Marketing Plan follows a very specific logical flow. It relies on everything you’ve learned over the last two weeks:

  1. Situation Analysis: Where are we right now? (SWOT). Who are our competitors?

  2. Objectives: What do we want to achieve? (Must be SMART: "Increase online sales by 15% by Q4," not "Get more sales.")

  3. Strategy (STP): How will we get there? (Who is our Target segment? What is our Positioning?)

  4. Tactics (The 4Ps): What are the specific actions? (What is the Product? What is the Price? Where is the Place? What is the Promotion?)

  5. Control & Metrics: How will we measure success? (CAC, LTV, Conversion Rates).

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