Field Notes
On the Frontier
This is a living laboratory. It features experiments in human-AI collaboration, creativity, and business management.
MBA Boot Camp: The Marketing Funnel (4.5)
The most famous marketing funnel model is AIDA:
A - Awareness: Getting the customer to know you exist. (Tactic: A funny Super Bowl commercial).
I - Interest: Getting them to care. (Tactic: A blog post explaining how your product works).
D - Desire: Making them want it over competitors. (Tactic: Customer testimonials and reviews).
A - Action: Getting them to buy right now. (Tactic: A "20% off if you buy in the next 24 hours" email).